22:15.8 My aspirations… are very linear, but what I actually expect of that is going to be very, very different. But… not quite as perhaps frightening as… unpredictability… There’s a certain amount of control to your… professional life, because… you can control it a little bit better, I think. It’s not dependent on other people quite as much. I think it depends more on yourself in your professional life.

25:22.7 In business you… you’ve got your executives on the top… whereas in the graphic design industry there’s… different peaks to that. So there’s… the peak of… advertising, which I think controls everything. But I don’t necessarily think it controls me… a peak for someone else, whereas it’s going to be a lesser peak for me. So it’s a very kind of sharp peak because it’s got a lot of… definition within the industry. It controls a lot within the industry. It’s very powerful. It makes a lot of money. But isn’t necessarily particularly important to me. Whereas if I look at sort of minimalist graphics, Swiss graphics, which I’m very, very interested in, perhaps doesn’t have the same amount of… prowess in terms of making money… The every man can appreciate advertising, whereas it’s much more difficult for… someone to kind of appreciate and understand that. So I think the peak of that is much… is kind of much less rigid, much less controlling, it’s much softer.

32:20.0 I think… of… a house atop a hill, so you’ve kind of got ownership over it or something. So you’ve got ownership of that field. It’s kind of where you’re…you’re focused… So you can go and there might be… more people living on advertising… And less and less people living over here… So you’ve got a kind of constant community around you… but there’s always going to be more of a community in things like… TV; less community in illustration. Photography perhaps has got some community… You’ve perhaps maybe got a sort of zip wire or something… between photography and what you’re doing here, because it sort of depends so much on it.