24:38.9 To me, the industry is going to be like a big tornado. And then at the bottom… a little person being spat out… The top of the tornado… along it, some kind of barbed wire. So you go in that way. It’s very difficult to get into at a certain level. And when you do get in… I think it could swallow you up… you can get so involved that it can – might just – swallow you up career-wise, and maybe a little bit personal too.

25:37.3 It’s supposed to be coming out the end of the recession now, a couple of big sort of publishers, agencies here… even very recently they fired thirteen staff… [and] taking on three or four… work placement year students, and getting the most out of them. Uh. I think that’s not very good ethics, to be quite honest. Money sometimes dictates your ethics, I suppose… [in] business… chew you up, spit you out… you’ve been there for years, and then… you’re gone and a student’s in your place. 26:26.3 It…seems to be a very fickle industry and also with trends, if you’re not on top of them, you’re out and you need to keep on top of the current trends. Even if you don’t use them, but you need to be aware of them… zeitgeist… So I don’t really know. I’m going on what I see, going on what I’m told… And not through experience.